Wait, whoa. WHOA. Stop everything. Call the President, go to Defcon 2, and scramble the fighter-jets.
Just kidding. Some folks might be surprised to see that I am reviewing a JPop song this week, not KPop. More on that later. For now, allow me to introduce you to a girl group named Perfume and their latest song:
Perfume is a relatively new group in JPop, and I have seen them a lot on Japanese music shows lately. I like their funky, technopop style, plus the fact that they’re cute and stylish without being overtly sexy or risqué.1 As for the song, I love it! This song has that distinct style you often hear in Japanese female-vocalists, and supports this with a really catchy beat.
Also, Perfume is one of the few JPop groups that actively promotes themselves internationally through YouTube and such. KPop is very good at promoting itself internationally, and it’s very easy for me to share new music and such on this blog to other foreigners and such. Music is fun, and something people all over the world can enjoy, even if they don’t understand the lyrics. Music crosses cultural and geographic boundaries.
But the Japanese music industry hasn’t really caught onto this yet, so it’s very hard for me to promote groups like Arashi or Kanjani, even though I like them. The only other group I know that promotes itself internationally is AKB48, and as readers know I am not an AKB fan at all.
So, as I got interested in Perfume lately, I was very happy to see that they represent a new, internationally-focused generation of Japanese music, and I am happy to call myself a fan, and promote their works alongside KPop.
P.S. I highly recommend the song “Hurly Burly” even though there’s no official music video for it (believe me, I looked). I also liked “Spring of Life“, which seems to continue the trend of cute, Asian robotic singers.
1 I have no problem with girl groups being sexy of course, I just think its disappointing when it’s their main selling-point instead of music and such. I can think of a few girl groups like that and it’s too bad. Plus, I try to remind myself that those girls are someone’s daughter and/or sister.